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ALICIA HONG

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As a young professional, I know how much hard work and careful thought it takes to succeed. My portfolio site is my way of presenting creative work I have done, documenting what I’m good at and how I see myself developing in the future. If you see something you like, or you want to discuss what I can do for you, feel free to drop me a line.

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DATA ANALYTICS

Tableau. R. SQL. Power Platforms

Quality Analyst

Reality Virtually Hackathon

MIT Media Lab

- Processed previous year's survey to deliver readable results to necessary person in charge so that they can plan more strategically the subsequent year
- The Hackathon use two-step registration, participants applied through the website (1000+ records)and once they got accepted they were notified and register through Eventbrite (500 records) with a code. I figured out an inner join function to avoid fraud registration in between website table and Eventbrite databases.
- Other ad hoc work (manage sections of the website, design sponsor surveys etc.)

Data Analyst

Alexa Data Service

Amazon

- Created logic to map large volume of workflows for each customer entity to generate customer statements
- Created an analysis to compare workforce Average Handle Time (AHT) and process duration for teams in different locales
- Designed flowcharts to standardize process guidelines adopted by on-site trainers to onboard new employees
- Recognized for “Insist on High Standards” and selected to process data on high priority deliverables
- Lead training for 14 virtual analysts to process workflow launching in a new locale; streamlined onboarding process

- Designed Tableau dashboards to evaluate workforce performance, track order delivery service level agreement (SLA), and provide insights on key contributors such as late request rates

System Admin

The Venture Café Foundation

-Learnt JavaScript from Vencaf program manager to set up codes for auto-response emails triggered by Google's back-end engine
-Measured office hour effectiveness on pushing start-up's readiness level which led to building the mentor recommendation system

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EDUCATIONAL EXPERIENCE

Marketing Communication, Experiment Design, International Business

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M.S., BOSTON UNIVERSITY

2016-2018

I majored in communication during my master's degree study. Through team projects in marketing data analytics, I have gained the ability to pinpoint problems, design questionnaires, collect data, use SPSS to identify patterns and predict consumer behaviors. I also discovered my passion for VR research.

B.B.A., SHANGHAI INTERNATIONAL STUDIES UNIVERSITY

2012-2016

I studied business administration in my undergraduate education. Always being a proactive team player in business projects, I aimed to become a person that contributed my best value to the organization I worked for.

EXCHANGE, UNIVERSITY OF VALENCIA

2014-2015

With good academic standing, I was selected to be an exchange student to experience education in Spain. I participated in local trade fair business research and international negotiation simulation meeting.

ASSOCIATE DIPLOMA, FUDAN UNIVERSITY

2013-2016

I attended and graduated from one of the best universities in China. In my extra time, I learned theories and principles in Economics and Trade to make my knowledge system more holistic.

ADOBE INDESIGN

BUSINESS ANALYTICS

WRITING SAMPLES

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RESEARCH INTEREST

VR Project Showcase

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TRANSCENDENCE EXPERIENCE

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CLIMATE CHANGE MADE REAL THROUGH VR

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THE MEDIUM IS THE MEDITATION

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WORK@GE

Professional Experience

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August - May 2016

Prior to entering graduate school, I held an internship at General Electric (GE)'s lighting business as a public relations and communication assistant. Empowered by the great company culture, I presented internal and external communication materials including posters, newsletters and press releases. I successfully interviewed managers at the completion of major LED sales projects and extracted their experiences into case studies. Two of the clients are Singapore Airline and 7-Eleven. My work was published on the global employee intranet (MyGE).

BUSINESS & MARKETING

Data-Modeling.

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ZOOSK

This team project showcases my skill in using SPSS to help our client Zoosk pinpoint the problems, visualize data and find a right solution to win the marketing competition. The report gives all the data-based recommendations to help Zoosk better appeal to its (potential) subscribers.

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GOOGLE GLASS

This is a marketing case study I conducted with a group when I was an exchange student in Spain. I did a lot of customization for this project in response to the unique requests of the project. The report shows unique pathway for Google Glass to re-target its audience within a niche market.

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AMAZON

This is an individual project I've done to help Amazon select localization strategies to expand markets in different countries (such as China, Brazil and India). I modified BCG Matrix to evaluate market value of nine countries. I used a mathematical model to pinpoint the strategies.

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